Savvy womens Magazine

Fashion Forecast 2010

By April Oldford

This season’s trends are bold and artistic. Women everywhere are dressed in daring leathers, bright colours, stunning neutrals, and metallic sheens. Fall/winter 2009 is all about making statements. But in the world of fashion, designers are constantly working for the publics tomorrow.

It is nearly December and fall/winter 2009 is already over. Designers’ minds are focused on their up and coming spring/summer 2010 lines. Next year’s fashion forecast calls for vibrant, crisp colours, and more inspiration from the 80’s. The woman of 2010 is bold and fearless when mixing prints. She will pair her busiest and brightest and walk through the city streets with pride. Her plaid is no longer limited to neutrals, and her florals can be introduced to her stripes. She is edgy yet lady-like and conveys reinventions of previous decades’ bests.

Lumberjack chic is slowly on its way out this winter, but don’t stray from flannel. Fill your closets with plaids, stripes, florals, and especially exotic prints. Safari patterns are making a huge comeback and will be paired with everything (including other safari prints) this winter. It’s all about how you match up, so if you’ve been paying attention to anything fashion this last year you know you already have many prints to work with.

Exaggerated or embellished shoulders seem to be creeping onto runways this season; wearing them now may be a touch fashion forward for the streets, but they will be all-the-rage come this spring and summer. Be a trend setter and look for the styles to be keeping an eye on; crochet or lace shoulders, beaded shoulders, and sheer fabrics on the shoulders. For jackets, blazers, and trenches look for exaggeration in size and embellishment. This part of a woman’s body is the focus next season, and the only accessory needed is confidence.

But before you decide to ban boring and forget the plain, spring/summer 2010 calls for your neutrals too. Tones in the copper family are a must and pair nicely with the classic white and navy nautical stripe. Neutrals can even be paired with other neutrals or not paired at all and worn as a one-toned dress. Hemlines are rapidly rising as the shoulders are not the only focus. The mini-dress and leg, leg, leg, is the party look for the season. All of which can be jazzed up with fabulously complicated shoes and bright red lips.

Bright is not only limited to clothing but our eyelids, lips and cheeks too. The sunny seasons of 2010’s make-up palette calls for pale blues, mossy greens and warm peaches. The meadow-like colours could be paired with a pale pink lip and cheek. Another big trend seen on the runway is the bright red lip. The bold crimson colour lip could be paired with little to no focus on the eyes for daytime and neutral shadows and black eyeliner for a night on the town.

While winter is still here, give your wallet a much needed rest and look for pieces that will transition into spring and summer’s predicted looks. Remember that women have conquered masculinity in fashion, and in 2010 will be flaunting romantic embellishments. Bows, crystals, ribbons and lace are just a few of the pieces to be looking forward to in the return of femininity.

About the Author:
April Oldford is a third year journalism student at the University of Victoria. She is only twenty and embarking on the adventure of fashion and music journalism. Some of her favourite designers include Marc Jacobs, Stella McCartney, Chloe and her up-and-coming best friend Toni Kelly. Though she has champagne taste on a university student budget, she has learned how to appreciate the art that is fashion. She has been writing for her school paper for two years and her articles can be found at April can be reached at for more advice on fashion, shopping, and saving.